City Research Online

Abstract

This paper discusses how networked media via the Web is providing the realisation of media hybridisation that began when genres and formats became functions of software. Beginning with an overview of how media formats came together during the twentieth century, the paper argues that the Internet now provides a distribution system that allows for the hyper-hybridisation of media formats alongside more fluid two-way participation than the previous broadcasting and mass distribution models. The paper will look at examples from the author’s own recent work – ongoing video streaming activities with the Royal Shakespeare Company, a ‘virtual gamelan’ for the London Symphony Orchestra, and the Temporal Chaos installation. The paper concludes that our traditional media forms are in a phase of ongoing disruption, which transcend merely updating existing media forms for a digital online era.

Publication Type:	Article
Additional Information:	This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Media Practice on 19 May 2017, available online: http://www.tandfonline.com/10.1080/14682753.2017.1305839
Publisher Keywords:	Hybrid media, software studies, Internet, digital content creation, online, participatory culture
Departments:	School of Communication & Creativity > Journalism
SWORD Depositor:	Symplectic Administrator

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