van Laer, T., Escalas, J.E., Ludwig, S. and van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.
| Publication Type: | Conference or Workshop Item (Paper) |
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| Departments: | Cass Business School > Management |
| URI: | https://openaccess.city.ac.uk/id/eprint/18849 |
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