van Laer, T., Escalas, J.E., Ludwig, S. & van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.
| Publication Type: | Conference or Workshop Item (Paper) |
|---|---|
| Departments: | Bayes Business School > Management |
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