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Strategies for Competing in the Automotive Industry’s Software Ecosystem: Standards and Bottlenecks

Lichtenstein, Y., Dujmovic, S. & Baden-Fuller, C. ORCID: 0000-0002-0230-1144 (2018). Strategies for Competing in the Automotive Industry’s Software Ecosystem: Standards and Bottlenecks. IEEE Software, doi: 10.1109/MS.2018.290105946


The automotive industry includes many actors engaged in software that span small and large companies within old and new sectors. This paper focuses on the controlling position of car manufacturers in the automotive software ecosystem and suggests three strategies for participating software innovators – contesting, cooperating and circumventing. The strategies are exemplified with current cases: Tesla as contestation, Bosch cooperation with a car manufacturer in a data collection project as a basis for future services, and circumventing in a project based on the mobile Internet.

Publication Type: Article
Additional Information: © 2018 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Q Science > QA Mathematics > QA76 Computer software
Departments: Bayes Business School > Management
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