City Research Online

Media Trust and Use among Urban News Consumers in Brazil

Milhorance, F. & Singer, J. ORCID: 0000-0002-5777-9065 (2018). Media Trust and Use among Urban News Consumers in Brazil. Ethical Space: the international journal of communication ethics, 15(3/4), pp. 56-65.


Around the world, polls show a crisis in trust in civic institutions, the media foremost among them. This study explores how audiences connect ethical precepts to media credibility and trust through research in Brazil, South America’s largest democracy. Original focus group data are analysed in the context of exclusive questionnaire data from the Reuters Institute for the Study of Journalism to understand why news consumers trust – or do not trust – their media, and the implications of those perceptions.

Publication Type: Article
Publisher Keywords: credibility, diversity, focus groups, media use, transparency, trust
Subjects: F History United States, Canada, Latin America > F1201 Latin America (General)
P Language and Literature
Departments: School of Communication & Creativity > Journalism
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