City Research Online

De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective

Alacovska, A. & Gill, R. ORCID: 0000-0002-2715-1867 (2019). De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective. International Journal of Cultural Studies, 22(2), pp. 195-212. doi: 10.1177/1367877918821231


Creative labour studies focus almost exclusively on Euro-American metropolitan ‘creative hubs’ and hence the creative worker they theorize is typically white, middle-class, urban and overwhelmingly male. This article outlines the contours of a de-Westernizing project in creative labour studies while introducing a special journal issue that examines the lived dynamics of creative work outside the West. The article advocates an ‘ex-centric perspective’ on creative work. An ex-centric perspective does not merely aim at multiplying non-West empirical case studies. Rather, it aims at destabilizing, decentring and provincializing the taken-for-grantedness of some entrenched notions in creative labour studies such as informality and precarity. An ex-centric perspective, we contend, offers a potential challenge to many of the claims about creative work that have taken on the status of general truths and universal principles in spite of them being generated from limited empirical evidence gleaned from research sites situated almost exclusively in the creative hubs of Euro-America.

Publication Type: Article
Additional Information: ©2019, the authors.
Publisher Keywords: creative cities, creative industries, creative labour, cultural work, de-westernizing, de-westernization, informality, media work, precariousness, precarity
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HM Sociology
Departments: School of Communication & Creativity > Media, Culture & Creative Industries > Culture & the Creative Industries
SWORD Depositor:
[thumbnail of Alacovska Gill FINAL FORMATTED.pdf]
Text - Accepted Version
Download (705kB) | Preview


Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email


Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login