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“Newsrooms need the metoo movement.” Sexism and the press in Kenya, South Africa, and Nigeria

Blumell, L. ORCID: 0000-0003-4608-9269 and Mulupi, D. (2020). “Newsrooms need the metoo movement.” Sexism and the press in Kenya, South Africa, and Nigeria. Feminist Media Studies, doi: 10.1080/14680777.2020.1788111


The metoo and timesup movements aim to raise awareness of several gender inequalities across many sectors in many countries. In newsrooms, issues include sexist attitudes, gendered norms, and various forms of sexual harassment and abuse. This survey focused on news personnel from Kenya, South Africa, and Nigeria to identify ambivalent sexism, perceptions of newsroom equality, and personal experiences of sexual harassment. Nigerian participants had the highest levels of hostile (antipathy for women) and benevolent (belief in traditional gendered roles) sexism. Overall, men had higher levels of hostile sexism and perceived newsroom equality. Experienced newsroom sexual harassment was: 77.5% of women and 29.7% of men in Kenya, 57.5% of women and 11.4% of men in South Africa, and 38.1% of women and 10% of men in Nigeria.

Publication Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Feminist Media Studies on 7 July 2020, available online:
Publisher Keywords: Sexual harassment, Kenya, South Africa, Nigeria, ambivalent sexism
Subjects: D History General and Old World > DT Africa
H Social Sciences > HN Social history and conditions. Social problems. Social reform
P Language and Literature > PN Literature (General)
Departments: School of Arts & Social Sciences > Journalism
Date Deposited: 03 Aug 2020 10:03
[img] Text - Accepted Version
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