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Disclosure of Positive and Negative Experiences as Social Utility

Prinsloo, E., Scopelliti, I. ORCID: 0000-0001-6712-5332, Vosgerau, J. & Loewenstein, G. (2020). Disclosure of Positive and Negative Experiences as Social Utility. Advances in Consumer Research, 48, pp. 596-597.


We propose that disclosing one’s positive and negative experiences carries social utility for both senders and recipients. We show that consumers consider this utility when deciding whether to disclose their experiences with others. In three preregistered studies, consumers respond in kind to the disclosures of positive and negative experiences by others.

Publication Type: Article
Additional Information: © 2020 Association for Consumer Research
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Departments: Bayes Business School > Management
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