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Building Better Business Models for the Digital Economy Report March 2021

Baden-Fuller, C. ORCID: 0000-0002-0230-1144 (2021). Building Better Business Models for the Digital Economy Report March 2021. London, UK: City, University of London.


Sustainable advantage does not come from new technology alone, but from better business models that are co-evolved and integrated with the technology and its development. The Building Better Business Models project is conducting a body of cutting edge, industry-focused research that explains why an understanding of the concept of business models is so essential for the UK’s Digital Economy. It explains how business models can be better designed, built and implemented to exploit the transformative potential of private and public sector efforts.

Publication Type: Report
Additional Information: This is a report on the activities of the Business Model Team at Cass - City as result of EPSRC grant
Subjects: H Social Sciences > HD Industries. Land use. Labor
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments: Bayes Business School > Management
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