City Research Online

Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries

Kling, J., Toepfl, F., Thurman, N. & Fletcher, R. (2022). Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries. Harvard Kennedy School Misinformation Review, 3(6), doi: 10.37016/mr-2020-110

Abstract

Following Russia’s invasion of Ukraine, policymakers worldwide have taken measures to curb the reach of Russia’s foreign communication outlets, RT and Sputnik. Mapping the audiences of these outlets in 21 countries, we show that in the quarter before the invasion, at least via their official websites and mobile apps, neither outlet reached more than 5% of the digital populations of any of these countries each month. Averaged across all countries, both outlets’ website and mobile app reach remained approximately constant between 2019 and 2021, was higher for men, and increased with audiences’ age.

Publication Type: Article
Additional Information: This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided that the original author and source are properly credited.
Subjects: D History General and Old World > DK Russia. Soviet Union. Former Soviet Republics
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments: School of Communication & Creativity > Journalism
[thumbnail of kling_russia_rt_sputnik_audience_20221222.pdf]
Preview
Text - Published Version
Available under License Creative Commons: Attribution International Public License 4.0.

Download (1MB) | Preview

Export

Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email

Downloads

Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login