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Believing in Credibility Measures: Reviewing Credibility Measures in Media Research From 1951 to 2018

Hanimann, A., Heimann, A., Hellmueller, L. ORCID: 0000-0002-6609-9395 & Trilling, D. (2023). Believing in Credibility Measures: Reviewing Credibility Measures in Media Research From 1951 to 2018. International Journal of Communication, 17(1), pp. 214-235.


Although credibility has been a key concept in communication research for decades, there still is no consensus on its conceptualization and measurement. Indeed, scholars have criticized the lack of theory-driven approaches, conceptual inconsistencies between sub-constructs of credibility, and the problems of applying them to the contemporary media environment. This literature review of quantitative studies of credibility published between 1951 and 2018 explores state-of-the-art definitions and measures of credibility (N = 259). While most studies make a conceptual distinction between source, media, and message credibility, measurement scales do not follow this traditional trinity. Instead, we propose moving toward a dual-credibility model.

Publication Type: Article
Additional Information: Copyright © 2023 (Anina Hanimann, Andri Heimann, Lea Hellmueller, and Damian Trilling). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at
Publisher Keywords: media credibility, source credibility, message credibility, measurement
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > PN Literature (General)
Departments: School of Communication & Creativity > Journalism
SWORD Depositor:
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