City Research Online

Abstract

Value-based policy communication entails proposing policies and invoking values to justify these policies. This article explores how we can study the extent to which European social democracy practices this kind of communication. This is important because the use of value-based communication allows social democracy to reinvigorate its electoral appeal. Currently, social democratic parties still rely predominantly on appeals to social groups (instead of values) to justify their policies. However, on its own, this approach becomes less and less effective during a period in which the relevance of group belonging for vote choices continues to decline.

Publication Type:	Book Section
Publisher Keywords:	Political communication, values, groups, party strategy, justifications
Subjects:	J Political Science > JN Political institutions (Europe) J Political Science > JZ International relations
Departments:	School of Policy & Global Affairs > International Politics

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