25 years of PR in Romanian book sector: A short history of institutionalization and professionalization
Moise, R. 
ORCID: 0000-0002-2578-9832 & Dolea, A. (2015).
25 years of PR in Romanian book sector: A short history of institutionalization and professionalization.
Paper presented at the International History Of Public Relations Conference 2015, 8-9 Jul 2015, Bournemouth, UK.
Abstract
This paper is the first to review the 25 years of PR in the Romanian book sector and establish a typology of most used technics and instruments of book promotion, while revealing the evolution in terms of understanding and practicing PR on a market that is constantly growing and is key to the development of a society. Correlating this with the general development of public relations as new profession and field of study in Romania, this paper allows a deeper discussion on the institutionalization and professionalization of public relations in the Romanian book sector.
| Publication Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | © Bournemouth University 2015. All rights reserved. |
| Publisher Keywords: | PR for book sector, institutionalization, professionalization, history of PR in Romania |
| Subjects: | P Language and Literature > PN Literature (General) |
| Departments: | School of Communication & Creativity > Media, Culture & Creative Industries > Media & Communications |
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