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25 years of PR in Romanian book sector: A short history of institutionalization and professionalization

Moise, R. ORCID: 0000-0002-2578-9832 & Dolea, A. (2015). 25 years of PR in Romanian book sector: A short history of institutionalization and professionalization. In: The Proceedings of the International History of Public Relations Conference 2015. International History Of Public Relations Conference 2015, 8-9 Jul 2015, Bournemouth, UK.


This paper is the first to review the 25 years of PR in the Romanian book sector and establish a typology of most used technics and instruments of book promotion, while revealing the evolution in terms of understanding and practicing PR on a market that is constantly growing and is key to the development of a society. Correlating this with the general development of public relations as new profession and field of study in Romania, this paper allows a deeper discussion on the institutionalization and professionalization of public relations in the Romanian book sector.

Publication Type: Conference or Workshop Item (Paper)
Additional Information: © Bournemouth University 2015. All rights reserved.
Publisher Keywords: PR for book sector, institutionalization, professionalization, history of PR in Romania
Subjects: P Language and Literature > PN Literature (General)
Departments: School of Communication & Creativity > Media, Culture & Creative Industries > Media & Communications
[thumbnail of Chapter in IHPRC Proceedings.pdf]
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