Abstract

This paper is the first to review the 25 years of PR in the Romanian book sector and establish a typology of most used technics and instruments of book promotion, while revealing the evolution in terms of understanding and practicing PR on a market that is constantly growing and is key to the development of a society. Correlating this with the general development of public relations as new profession and field of study in Romania, this paper allows a deeper discussion on the institutionalization and professionalization of public relations in the Romanian book sector.

Publication Type:	Conference or Workshop Item (Paper)
Additional Information:	© Bournemouth University 2023. All rights reserved.
Publisher Keywords:	PR for book sector, institutionalization, professionalization, history of PR in Romania
Subjects:	P Language and Literature > PN Literature (General)
Departments:	School of Communication & Creativity > Media, Culture & Creative Industries > Media & Communications

Text - Accepted Version This document is not freely accessible due to copyright restrictions.

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