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Phoenix rising: Rebounding to venture again post firm-failure

Rawal, A. ORCID: 0000-0001-5185-1735, Sarpong, D. & Singh, S. K. (2023). Phoenix rising: Rebounding to venture again post firm-failure. Industrial Marketing Management, 112, pp. 71-84. doi: 10.1016/j.indmarman.2023.05.007


Despite extant literature on a failed firm owner's coping, learning, and emotional functioning, very little is known about how once bankrupted B2B entrepreneurs rebound to venture again and develop capabilities like antifragility. Drawing on antifragility as a lens, we explore how UK B2B firm owners bounce back from bankruptcy and external crises to pursue successful ventures. Empirically, we examine the retrospective accounts of 20 formerly bankrupted UK-based entrepreneurs who overcame their adversity to venture again. Our study suggests that emotional and reflective coping strategies are key to developing the business owners' internal attributional style towards their failure, which in turn help them to cultivate what we term antifragility as an ‘entrepreneurial competence’. This capability prompts long-term learning behaviours which generate deep insights into exploring and exploiting opportunities and limits otherwise overlooked by others to restart a new venture. Emphasizing the role of dealing with emotions associated with failure and coping with uncertainties, our study provides nuanced insight into how once bankrupted B2B entrepreneurs overcome a firm demise to rebound to venture again and learn in the long-term. Implications for entrepreneurial re-entry post-failure are explored.

Publication Type: Article
Additional Information: © 2023 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (
Publisher Keywords: Antifragility, B2B entrepreneurs, Bankruptcy, Learning, Coping, Strategic foresight
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Bayes Business School
Bayes Business School > Management
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