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Business Model Choice for Heavy Equipment Manufacturers

Blaettchen, P. ORCID: 0000-0002-4253-6079, Taneri, N. & Hasija, S. (2024). Business Model Choice for Heavy Equipment Manufacturers. Operations Research,


Technological advances enable new business models for heavy equipment manufacturers wherein customers access equipment without ownership. We seek to understand the profitability and environmental performance of different emerging business models in light of salient economic and operational factors. We develop a gametheoretic model to identify the optimal choice between a traditional ownership-based business model and two access-based models: servicization and peer-to-peer sharing. After-sales services, equipment characteristics, usage environments, and fuel prices affect this choice. We also provide a novel framework to analyze business models’ environmental impact, which incorporates trade-offs between economic value and environmental costs and shows that all models may create win-win situations for the manufacturer and the environment.

Publication Type: Article
Publisher Keywords: business model innovation; environmental impact; sharing economy; after-sales; durable goods
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Bayes Business School
Bayes Business School > Management
SWORD Depositor:
[thumbnail of Sharing paper.pdf]
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