City Research Online

Abstract

This study examined how women from lower income groups from Campinas Brazil responded to health messages on sexuality and reproductive health rights (SRHR). As part of the expansion of a larger GCRFi project, two focus groups with various women were conducted in 2021 by the researcher in collaboration with Reprolatina. Applying a feminist standpoint, the study argues for the relevance of focus groups as an important method for ‘empowering’ participants, connecting individual circumstances to wider societal influences (Wilkinson, 1998; Montell, 1999; Michaeilidou, 2018). Both groups saw the need for wider debate on SRHR in the public sphere, arguing for better health communication campaigns that can be more attractive and informative.

Publication Type:	Monograph (Working Paper)
Additional Information:	This is a pre-peer review preprint © Matos, 2023. The definitive, peer reviewed and edited version of this article is published in International Journal of Media and Cultural Politics, 19(2-3), pp. 237-254. doi: 10.1386/macp_00085_1.
Publisher Keywords:	empowerment, NGOs, development, feminist methods, focus groups
Subjects:	F History United States, Canada, Latin America > F1201 Latin America (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HT Communities. Classes. Races
Departments:	School of Communication & Creativity School of Communication & Creativity > Media, Culture & Creative Industries
SWORD Depositor:	Symplectic Administrator

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