City Research Online

Abstract

In emerging industries characterized by several technological generations giving rise to multiple submarkets that emerge at different points in time, start-ups entering with novel technologies encounter markets at varying development stages and are confronted with the choice to enter either a nascent or an established market. We study the solar photovoltaic industry between 1985 and 2017 to examine how founders’ pre-entry experience along the industry value chain helps them navigate this complex decision. We find that founders with upstream industry experience possess operational acumen and manufacturing knowledge, prompting them to favor established markets. Conversely, founders with focal industry experience, guided by their unique insights into new applications and the limitations of existing technologies in fulfilling emerging customer needs, are more inclined to enter nascent markets.

Publication Type:	Article
Additional Information:	This is the peer reviewed version of the following article: Guerra, M. , Clarysse, B. & Wadhwa, A. (2024). Navigating Market Entry Decisions in the Solar PV Industry: The Role of Founders' Pre-entry Experience Across the Value Chain. Strategic Management Journal, , which will be published in final form at onlinelibrary.wiley.com/journal/10970266. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.
Subjects:	H Social Sciences > HB Economic Theory
Departments:	Bayes Business School Bayes Business School > Management
SWORD Depositor:	Symplectic Administrator

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