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Strange Bedfellows? Diffusion of Convergence in Four News Organizations

Singer, J. (2004). Strange Bedfellows? Diffusion of Convergence in Four News Organizations. Journalism Studies, 5(1), pp. 3-18. doi: 10.1080/1461670032000174701


This study examines newsroom convergence -- a combination of technologies, products, staffs and geography among the previously distinct provinces of print, television and online media -- through the framework of diffusion of innovations theory. Convergence is becoming a global trend as media companies continue to expand their holdings beyond their original core products. Using a combination of qualitative and quantitative data drawn from case studies of four US newsrooms, it suggests that despite culture clashes and other issues of compatibility, journalists see clear advantages to the new policy of convergence. Journalists perceive experience in a converged newsroom as a career booster, say they enjoy working with colleagues whose strengths differ from their own, and admit that convergence has led to respect for people in other parts of the news organization. At the same time, the diffusion of convergence within the newsroom may be hindered by cultural and technological differences in approaches to newsgathering and dissemination, as well as by a lack of training to alleviate concerns about the perceived complexities of new media formats.

Publication Type: Article
Additional Information: This is an Author's Original Manuscript of an article published by Taylor & Francis Group in Journalism Studies in 2004, available online:
Publisher Keywords: Convergence, Diffusion of Innovations, Journalists, Multimedia, Newsroom
Subjects: P Language and Literature > PN Literature (General)
Departments: School of Communication & Creativity > Journalism
SWORD Depositor:
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