City Research Online

Abstract

This study explores the emotional and experiential impact of AI-powered recruitment processes on applicants’ experiences and organisation’s employer branding, highlighting significant challenges associated with the increasing reliance on AI in talent acquisition. Through thematic analysis of semi-structured interviews with 30 applicants and practitioners, this study uncovers pervasive negative emotions—such as anxiety, frustration, and dehumanisation—stemming from the rigid and impersonal nature of AI systems. These emotional responses pose substantial risks to employer branding, potentially leading to long-term reputational damage. Despite practitioners’ awareness of these challenges, organisations continue to implement AI-driven recruitment processes, prioritising operational efficiency over candidate experience. The study applies the theoretical framework of social determinism of technology to explain this paradox, arguing that AI in recruitment primarily benefits organisations at the expense of applicants. The findings underscore the need for a balanced approach that integrates AI's efficiency with human-centred recruitment practices to mitigate negative outcomes.

Publication Type:	Article
Additional Information:	This article has been published in its final form in Indian Journal of Industrial Relations and it's available online at: http://www.publishingindia.com/ijir/
Publisher Keywords:	Artificial Intelligence, Recruitment, Employer Branding, Communicative Experience, Communication.
Subjects:	H Social Sciences > H Social Sciences (General) Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments:	School of Communication & Creativity School of Communication & Creativity > Media, Culture & Creative Industries
SWORD Depositor:	Symplectic Administrator

Export

Downloads