City Research Online

Abstract

A recent advertising campaign launched by Lantbrukarnars Riksförbund, Sweden’s agricultural association, compels shoppers to buy Swedish produce ‘for Sweden’–declaring it Sweden’s best/tastiest defence–thereby depicting Sweden’s agricultural sector as the first line of defence in a larger quest for national security. Curious about the supermarket as a site of everyday militarism, we ask how increasing militarism might (re)configure Swedish society and who gets to be part of its protection. Drawing from an established tradition seeking knowledge of militarisms far from the battlefield, we use this campaign as a jumping off point to interrogate the ways in which militarism functions in Swedish society. In particular, we investigate the role gender, race and class in Sweden’s everyday militarism through the example of the food shop and ‘buying security’.

Publication Type:	Article
Additional Information:	© 2025 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
Publisher Keywords:	Everyday militarism, food, gender, race, Class
Subjects:	H Social Sciences > HT Communities. Classes. Races R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Departments:	School of Policy & Global Affairs School of Policy & Global Affairs > Department of International Politics
SWORD Depositor:	Symplectic Administrator

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