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Items where Author is "Atanasova, A."

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Article

Atanasova, A. ORCID: 0000-0001-9045-5073 & Eckhardt, G. M. (2021). The broadening boundaries of materialism. Marketing Theory, 21(4), pp. 481-500. doi: 10.1177/14705931211019077

Atanasova, A. ORCID: 0000-0001-9045-5073 & Eckhardt, G. M. (2021). Nomadland: The New Frontiers of the American Dream at the Periphery of the Market. Markets, Globalization & Development Review, 6(1), 2. doi: 10.23860/mgdr-2021-06-01-02

Atanasova, A. ORCID: 0000-0001-9045-5073 (2021). Re-examining utopia in contemporary consumption: conceptualization and implications for marketing. AMS Review, 11(1-2), pp. 23-39. doi: 10.1007/s13162-021-00193-0

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