Items where City Author is "Atanasova, Aleksandrina"
Article
Atanasova, A. 
ORCID: 0000-0001-9045-5073, Eckhardt, G. M. & Husemann, K. C. (2023).
Liquid Consumer Security.
Journal of Consumer Research, 50(6),
pp. 1243-1264.
doi: 10.1093/jcr/ucad047
Atanasova, A. ORCID: 0000-0001-9045-5073 & Eckhardt, G. M. (2021).
The broadening boundaries of materialism.
Marketing Theory, 21(4),
pp. 481-500.
doi: 10.1177/14705931211019077
Atanasova, A. ORCID: 0000-0001-9045-5073 & Eckhardt, G. M. (2021).
Nomadland: The New Frontiers of the American Dream at the Periphery of the Market.
Markets, Globalization & Development Review, 6(1),
article number 2.
doi: 10.23860/mgdr-2021-06-01-02
Atanasova, A. ORCID: 0000-0001-9045-5073 (2021).
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing.
AMS Review, 11(1-2),
pp. 23-39.
doi: 10.1007/s13162-021-00193-0