Items where City Author is "Atanasova, Aleksandrina"
Article
Atanasova, A. 
ORCID: 0000-0001-9045-5073, Eckhardt, G. M. & Laamanen, M. (2024).
Platform cooperatives in the sharing economy: How market challengers bring change from the margins.
Journal of the Academy of Marketing Science,
doi: 10.1007/s11747-024-01042-9
Atanasova, A., Bardhi, F. & Eckhardt, G. M. (2024). The democratization of the status game. Consumption Markets & Culture, 27(4), pp. 325-334. doi: 10.1080/10253866.2024.2369090
Atanasova, A. ORCID: 0000-0001-9045-5073, Eckhardt, G. M. & Husemann, K. C. (2023).
Liquid Consumer Security.
Journal of Consumer Research, 50(6),
pp. 1243-1264.
doi: 10.1093/jcr/ucad047
Atanasova, A. ORCID: 0000-0001-9045-5073 & Eckhardt, G. M. (2021).
The broadening boundaries of materialism.
Marketing Theory, 21(4),
pp. 481-500.
doi: 10.1177/14705931211019077
Atanasova, A. ORCID: 0000-0001-9045-5073 & Eckhardt, G. M. (2021).
Nomadland: The New Frontiers of the American Dream at the Periphery of the Market.
Markets, Globalization & Development Review, 6(1),
article number 2.
doi: 10.23860/mgdr-2021-06-01-02
Atanasova, A. ORCID: 0000-0001-9045-5073 (2021).
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing.
AMS Review, 11(1-2),
pp. 23-39.
doi: 10.1007/s13162-021-00193-0
Conference or Workshop Item
Atanasova, A. ORCID: 0000-0001-9045-5073, Eckhardt, G. M. & Laamanen, M. (2022).
Reimagining the sharing economy: Are platform cooperatives the answer?
In: Eckhardt, G., Hamilton, A. & Chen, H. (Eds.),
Advances in Consumer Research.
53rd Annual Conference of the Association-for-Consumer-Research (ACR), 20-22 Oct 2022, Denver, Colorado, USA.