Items where Author is "Büttner, O."
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Article
Streicher, M., Büttner, O. & Estes, Z. 
ORCID: 0000-0003-4350-3524 (2026).
Smart Mobile Advertising at the Point of Purchase: Digital Shopping Cart Displays Increase Sales.
Journal of Retailing,
doi: 10.1016/j.jretai.2026.04.002