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Streicher, M. C., Estes, Z. ORCID: 0000-0003-4350-3524 & Büttner, O. B. (2021).
Exploratory Shopping: Attention Affects In-store Exploration and Unplanned Purchasing.
Journal of Consumer Research, 48(1),
pp. 51-76.
doi: 10.1093/jcr/ucaa054