City Research Online

Items where Author is "Chintagunta, P."

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Zhang, W., Chintagunta, P. & Kalwani, M. (2021). Social-Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China. Journal of Marketing, 85(3), pp. 10-27. doi: 10.1177/0022242920985784

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