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Items where City Author is "Zhang, Wanqing"

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Article

Zhang, W., Chintagunta, P. and Kalwani, M. (2021). Social-Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China. Journal of Marketing, 85(3), pp. 10-27. doi: 10.1177/0022242920985784

Li, J., Moul, C. C. and Zhang, W. (2017). Hoping grey goes green: air pollution’s impact on consumer automobile choices. Marketing Letters, 28(2), pp. 267-279. doi: 10.1007/s11002-016-9405-2

This list was generated on Tue Sep 28 04:46:21 2021 UTC.