Items where City Author is "Zhang, Wanqing"
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Liu, R., Zhang, W. & Chintagunta, P. K. (2025). Customers’ Review Content and Their Referral and (Re)Purchase Behaviors. Journal of Marketing, doi: 10.1177/00222429251352842
Zhang, W., Chintagunta, P. & Kalwani, M. (2021). Social-Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China. Journal of Marketing, 85(3), pp. 10-27. doi: 10.1177/0022242920985784
Li, J., Moul, C. C. & Zhang, W. (2017). Hoping grey goes green: air pollution’s impact on consumer automobile choices. Marketing Letters, 28(2), pp. 267-279. doi: 10.1007/s11002-016-9405-2