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Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D. and van Beuningen, J. (2015). B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude. Journal of Retailing, 91(4), pp. 660-678. doi: 10.1016/j.jretai.2015.05.006
van Laer, T., de Ruyter, K. and Cox, D. (2013). A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts. Journal of Interactive Marketing, 27(1), pp. 14-27. doi: 10.1016/j.intmar.2012.09.002