City Research Online

Items where Author is "De Mallo, S. C. B."

Up a level
Group by: Type | No Grouping
Jump to: Thesis
Number of items: 1.


De Mallo, S. C. B. (1997). An empirical investigation of the relationship between perceived risk and the varying patterns of brand portrayal. (Unpublished Doctoral thesis, City, University of London)

This list was generated on Sun Jun 23 06:48:45 2024 UTC.