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Items where Author is "Feldhaus, F."

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Hennig-Thurau, T., Wiertz, C. and Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies. Journal of the Academy of Marketing Science, 43(3), pp. 375-394. doi: 10.1007/s11747-014-0388-3

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