City Research Online

Article

Spicer, A., Jaser, Z. & Wiertz, C. (2021). The future of the business school: finding hope in alternative pasts. Academy of Management Learning & Education, 20(3), pp. 459-466. doi: 10.5465/amle.2021.0275

Banerjee, A. ORCID: 0000-0001-8961-7223, Ries, J.M. & Wiertz, C. (2020). The Impact of Social Media Signals on Supplier Selection: Insights from Two Experiments. International Journal of Operations and Production Management, 40(5), pp. 531-552. doi: 10.1108/ijopm-05-2019-0413

Lambrecht, A., Tucker, C. M. & Wiertz, C. (2018). Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37(2), pp. 177-199. doi: 10.1287/mksc.2017.1062

Marchand, A., Hennig-Thurau, T. & Wiertz, C. (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. International Journal of Research in Marketing, 34(2), pp. 336-354. doi: 10.1016/j.ijresmar.2016.09.003

Gkritzali, A., Lampel, J. & Wiertz, C. (2016). Blame it on Hollywood: The Influence of Films on Paris as Product Location. Journal of Business Research, 69(7), pp. 2363-2370. doi: 10.1016/j.jbusres.2015.10.005

Hennig-Thurau, T., Wiertz, C. & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies. Journal of the Academy of Marketing Science, 43(3), pp. 375-394. doi: 10.1007/s11747-014-0388-3

Hartmann, B. J., Wiertz, C. & Arnould, E. J. (2015). Exploring consumptive moments of value-creating practice in online community. Psychology and Marketing, 32(3), pp. 319-340. doi: 10.1002/mar.20782

Stokburger-Sauer, N. E. & Wiertz, C. (2015). Online consumption communities: An introduction. Psychology and Marketing, 32(3), pp. 235-239. doi: 10.1002/mar.20776

Blazevic, V., Wiertz, C., Cotte, J. , de Ruyter, K. & Keeling, D. I.view all authors (2014). GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. Journal of Interactive Marketing, 28(2), pp. 87-100. doi: 10.1016/j.intmar.2013.09.003

Gensler, S., Völckner, F., Liu-Thompkins, Y. & Wiertz, C.view all authors (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), pp. 242-256. doi: 10.1016/j.intmar.2013.09.004

Paul, M., Hennig-Thurau, T., Gremler, D. D. , Gwinner, K. P. & Wiertz, C.view all authors (2009). Toward a theory of repeat purchase drivers for consumer services. Journal of the Academy of Marketing Science, 37(2), pp. 215-237. doi: 10.1007/s11747-008-0118-9

Dholakia, U. M., Blazevic, V., Wiertz, C. & Algesheimer, R.view all authors (2009). Communal Service Delivery: How Customers Benefit From Participation in Firm-Hosted Virtual P3 Communities. Journal of Service Research, 12(2), pp. 208-226. doi: 10.1177/1094670509338618

Mathwick, C., Wiertz, C. & de Ruyter, K. (2008). Social Capital Production in a Virtual P3 Community. Journal of Consumer Research: An Interdisciplinary Quarterly, 34(6), pp. 832-849. doi: 10.1086/523291

Wiertz, C. & de Ruyter, K. (2007). Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities. Organization Studies, 28(3), pp. 347-376. doi: 10.1177/0170840607076003

Conference or Workshop Item

Robinson, T., Babic-Rosario, A. & Wiertz, C. (2019). Pre-Consumption of Service Robots: The Role of Narrated Assemblages in Experiential Control. In: 10TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP. 10th EIASM Interpretive Consumer Research Workshop, 9-10 May 2019, Lyon, France.

Report

Dieckmann, A., Buder, F., Manewitsch, V. , Dietrich, H., Wiertz, C., Banerjee, A. ORCID: 0000-0001-8961-7223, Acar, O. A. ORCID: 0000-0003-1993-0921 & Ghosh, A.view all authors (2020). Corona-Contact-Tracing-Apps: Zwischen Kooperationsbereitschaft und der Angst vor Big Brother. Nuremberg, Germany: Nürnberg Institut für Marktentscheidungen e.V..

Wiertz, C., Banerjee, A. ORCID: 0000-0001-8961-7223, Acar, O. A. ORCID: 0000-0003-1993-0921 & Ghosh, A.view all authors (2020). Predicted Adoption Rates of Contact Tracing App Configurations - Insights from a choice-based conjoint study with a representative sample of the UK population. London, UK: Cass Business School, City, University of London.