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Online consumption communities: An introduction

Stokburger-Sauer, N. E. & Wiertz, C. (2015). Online consumption communities: An introduction. Psychology and Marketing, 32(3), pp. 235-239. doi: 10.1002/mar.20776


Online consumption communities play a significant role in the life of many consumers. These communities remove temporal and spacial boundaries, allowing consumers to convene online to connect over a shared consumption interest anytime and from anywhere. The objective of this special issue is to advance our understanding of online consumption communities and stimulate future research in this exciting research domain. Eight papers are included that present cutting-edge research exploring three issues: (1) governance and conflict management in online consumption communities, (2) implications of community membership for individual and societal well-being, and (3) drivers of community success under different ownership structures. In this introductory editorial, each of the papers and its contribution is briefly overviewed.

Publication Type: Article
Additional Information: This is the accepted version of the following article: Stokburger-Sauer, N. E. and Wiertz, C. (2015), Online Consumption Communities: An Introduction. Psychol. Mark., 32: 235–239., which has been published in final form at
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HT Communities. Classes. Races
Departments: Bayes Business School > Management
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