City Research Online

Items where Author is "Gensler, S."

Up a level
Group by: Type | No Grouping
Number of items: 1.

Gensler, S., Völckner, F., Liu-Thompkins, Y. & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), pp. 242-256. doi: 10.1016/j.intmar.2013.09.004

This list was generated on Wed Oct 16 02:59:19 2024 UTC.