Items where Author is "Gkritzali, A."
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Article
Gkritzali, A., Lampel, J. & Wiertz, C. (2016). Blame it on Hollywood: The Influence of Films on Paris as Product Location. Journal of Business Research, 69(7), pp. 2363-2370. doi: 10.1016/j.jbusres.2015.10.005