Items where Author is "Hodges, B."
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Article
Hodges, B., Estes, Z. 
ORCID: 0000-0003-4350-3524 & Warren, C. (2023).
Intel Inside: The Linguistic Properties of Effective Slogans.
Journal of Consumer Research, 50(5),
pp. 865-886.
doi: 10.1093/jcr/ucad034