Items where Author is "Keeling, D. I."
Article
de Ruyter, K., Keeling, D. I. & Viet Ngo, L. (2018). When nothing is what it seems. A Digital Marketing Research Agenda. Australasian Marketing Journal, 26(3), pp. 199-203. doi: 10.1016/j.ausmj.2018.07.003
Hilken, T., Heller, J., Chylinski, M. , Keeling, D. I., Mahr, D. & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), pp. 509-523. doi: 10.1108/jrim-01-2018-0023
Keeling, D. I., Laing, A. & de Ruyter, K. (2017). Evolving Roles and Structures of Triadic Engagement in Healthcare. Journal of Service Management, 29(3), pp. 352-377. doi: 10.1108/josm-09-2016-0249
Hilken, T., de Ruyter, K., Chylinski, M. , Mahr, D. & Keeling, D. I. (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, 45(6), pp. 884-905. doi: 10.1007/s11747-017-0541-x
Hensen, N., Keeling, D. I., de Ruyter, K. , Wetzels, M. & de Jong, A. (2016). Making SENS: exploring the antecedents and impact of store environmental stewardship climate. Journal of the Academy of Marketing Science, 44(4), pp. 497-515. doi: 10.1007/s11747-015-0446-5
Hensen, N., Keeling, D. I., de Ruyter, K. & Wetzels, M. (2016). Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS). Psychology and Marketing, 33(5), pp. 389-406. doi: 10.1002/mar.20882
Blazevic, V., Wiertz, C., Cotte, J. , de Ruyter, K. & Keeling, D. I. (2014). GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity. Journal of Interactive Marketing, 28(2), pp. 87-100. doi: 10.1016/j.intmar.2013.09.003