City Research Online

Items where Author is "Kelly, A. J."

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Yoon, H. ORCID: 0000-0001-5679-3335 & Kelly, A. J. (2023). Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective. Journal of Macromarketing, 43(3), pp. 403-417. doi: 10.1177/02761467231178550

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