Items where City Author is "Yoon, Hyunsun"
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Yoon, H. 
ORCID: 0000-0001-5679-3335, Lee, G. & Sohn, S. (2026).
Dual impacts of anthropomorphic relationships with companion robots at home for older adults: evidence from Hyodol users in South Korea.
AI and Society,
doi: 10.1007/s00146-026-03027-4
Yoon, H. ORCID: 0000-0001-5679-3335 & Lee, J. (2025).
Genre in transnational television: A case of Netflix Originals Korean dramas.
Television & New Media, 26(2),
pp. 243-258.
doi: 10.1177/15274764241265040
McKenna, B., Cai, W. & Yoon, H. ORCID: 0000-0001-5679-3335 (2025).
Chinese older adults' social media use: a study of WeChat from a social practice perspective.
Information Technology & People, 38(1),
pp. 363-379.
doi: 10.1108/itp-10-2022-0787
Yoon, H. ORCID: 0000-0001-5679-3335, Olsen, D. & Ylänne-Thomas, V. (2024).
Minority ethnic older adults’ perception and behaviour towards COVID-19 public health campaigns in the UK.
Communication & Society, 37(4),
pp. 125-141.
doi: 10.15581/003.37.4.125-141
Yoon, H. ORCID: 0000-0001-5679-3335, Lee, G., Nguyen, H. , Lee, S. & Segota, T. (2024).
Exploring smartphone-related digital divide among South Korean older adults.
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 37(1),
pp. 29-43.
doi: 10.51680/ev.37.1.3
Yoon, H. ORCID: 0000-0001-5679-3335 & Kelly, A. J. (2023).
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
Journal of Macromarketing, 43(3),
pp. 403-417.
doi: 10.1177/02761467231178550
Thompson, Z., Yoon, H. ORCID: 0000-0001-5679-3335 & Booth, P. (2023).
Dispersed assessment: A novel approach to enhancing student engagement during and beyond Covid-19.
The International Journal of Management Education, 21(2),
article number 100811.
doi: 10.1016/j.ijme.2023.100811
Yoon, H. ORCID: 0000-0001-5679-3335 & Vlachos, P. (2023).
Cultural Institutes Abroad in the 21st Century: The Case of the Korean Cultural Centre UK.
International Journal of Arts Management, 25(2),
pp. 79-91.
Wright, D. K., Yoon, H. ORCID: 0000-0001-5679-3335, Morrison, A. M. & Šegota, T. (2023).
Drinking in style? Literature review of luxury wine consumption.
British Food Journal, 125(2),
pp. 679-695.
doi: 10.1108/bfj-06-2021-0661
Book Section
Yoon, H. ORCID: 0000-0001-5679-3335 (2025).
Advertising History of South Korea in the Nineteenth and Twentieth Centuries.
In: Crawford, R. & Dickenson, J. (Eds.),
The Routledge Companion to the History of Advertising.
(pp. 217-225). Routledge.
doi: 10.4324/9781003291947-18
Yoon, H. ORCID: 0000-0001-5679-3335 (2024).
The hidden persuaders in your entertainment? (1st ed.)
In: MacRury, I. & Manika, D. (Eds.),
Digital Advertising Evolution.
(pp. 146-161). Abingdon, Oxon, and New York: Routledge.
doi: 10.4324/9781003168485-13
Yoon, H. ORCID: 0000-0001-5679-3335 & Šegota, T. (2022).
Using Live Briefs in Marketing Education: How to Increase Student Employability by Blending Sustainability and Internationalization.
In:
Socially Responsible Consumption and Marketing in Practice.
(pp. 349-358). Springer Nature Singapore.
doi: 10.1007/978-981-16-6433-5_21
Yoon, H. ORCID: 0000-0001-5679-3335, Yu, S-K., Hong, S-K. & Jung, S-Y. (2012).
해외 언론의 한류보도 분석 연구.
In:
해외 언론의 한류보도 분석 연구.
. Seoul, South Korea: Korea Press Foundation.
Dane, J. & Yoon, H. ORCID: 0000-0001-5679-3335 (2009).
Lynx: the challenges of lad culture. (3rd Edition ed.)
In: Powell, H., Hardy, J., Hawkin, S. & MacRury, I. (Eds.),
The Advertising Handbook.
(pp. 91-98). London, UK: Routledge.
doi: 10.4324/9781315881416