Items where City Author is "Yoon, Hyunsun"
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Yoon, H. 
ORCID: 0000-0001-5679-3335, Lee, G. & Sohn, S. (2026).
Dual impacts of anthropomorphic relationships with companion robots at home for older adults: evidence from Hyodol users in South Korea.
AI and Society,
doi: 10.1007/s00146-026-03027-4
Yoon, H. ORCID: 0000-0001-5679-3335 & Lee, J. (2025).
Genre in transnational television: A case of Netflix Originals Korean dramas.
Television & New Media, 26(2),
pp. 243-258.
doi: 10.1177/15274764241265040
Yoon, H. ORCID: 0000-0001-5679-3335, Olsen, D. & Ylänne-Thomas, V. (2024).
Minority ethnic older adults’ perception and behaviour towards COVID-19 public health campaigns in the UK.
Communication & Society, 37(4),
pp. 125-141.
doi: 10.15581/003.37.4.125-141
Yoon, H. ORCID: 0000-0001-5679-3335, Lee, G., Nguyen, H. , Lee, S. & Segota, T. (2024).
Exploring smartphone-related digital divide among South Korean older adults.
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 37(1),
pp. 29-43.
doi: 10.51680/ev.37.1.3
Book Section
Yoon, H. ORCID: 0000-0001-5679-3335 (2025).
Advertising History of South Korea in the Nineteenth and Twentieth Centuries.
In: Crawford, R. & Dickenson, J. (Eds.),
The Routledge Companion to the History of Advertising.
(pp. 217-225). Routledge.
doi: 10.4324/9781003291947-18
Yoon, H. ORCID: 0000-0001-5679-3335 (2024).
The hidden persuaders in your entertainment? (1st ed.)
In: MacRury, I. & Manika, D. (Eds.),
Digital Advertising Evolution.
(pp. 146-161). Abingdon, Oxon, and New York: Routledge.
doi: 10.4324/9781003168485-13
Yoon, H. ORCID: 0000-0001-5679-3335, Yu, S-K., Hong, S-K. & Jung, S-Y. (2012).
해외 언론의 한류보도 분석 연구.
In:
해외 언론의 한류보도 분석 연구.
. Seoul, South Korea: Korea Press Foundation.