City Research Online

Items where Author is "Lambrecht, A."

Up a level
Export as [feed] RSS 2.0 [feed] RSS
Group by: Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Lambrecht, A., Tucker, C. M. and Wiertz, C. (2018). Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, doi: 10.1287/mksc.2017.1062

This list was generated on Tue May 26 05:11:18 2020 UTC.