City Research Online - Items where Author is "Lambrecht, A."

Items where Author is "Lambrecht, A."

Up a level

Group by: Type | No Grouping

Jump to: Article

Number of items: 1.

Article

Lambrecht, A., Tucker, C. M. & Wiertz, C. (2018). Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37(2), pp. 177-199. doi: 10.1287/mksc.2017.1062

This list was generated on Sun May 11 05:02:37 2025 UTC.