Items where Author is "Marchand, A."
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Marchand, A., Hennig-Thurau, T. & Wiertz, C. (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. International Journal of Research in Marketing, 34(2), pp. 336-354. doi: 10.1016/j.ijresmar.2016.09.003