Items where Author is "Mitchell, V-W."
Article
Mitchell, V-W., Schlegelmilch, B. B. & Mone, S-D. (2016). Why should I attend? The value of business networking events. Industrial Marketing Management, 52, pp. 100-108. doi: 10.1016/j.indmarman.2015.05.014
Mitchell, V-W., Bakewell, C., Jackson, P. R. & Heslin, C. (2015). How message framing affects consumer attitudes in food crises. British Food Journal, 117(8), pp. 2200-2211. doi: 10.1108/bfj-01-2015-0015
Mitchell, V-W., Petrovici, D., Schlegelmilch, B. B. & Szöcs, I. (2015). The influence of parents versus peers on Generation Y internet ethical attitudes. Electronic Commerce Research and Applications, 14(2), pp. 95-103. doi: 10.1016/j.elerap.2014.12.003
Huang, H., Mitchell, V-W. & Elliott, R. (2012). Are Consumer and Brand Personalities the Same?. Psychology and Marketing, 29(5), pp. 334-349. doi: 10.1002/mar.20525
Zhong, J. & Mitchell, V-W. (2010). A mechanism model of the effect of hedonic product consumption on well-being. Journal of Consumer Psychology, 20(2), pp. 152-162. doi: 10.1016/j.jcps.2010.01.001
Mitchell, V-W., Balabanis, G., Schlegelmilch, B. B. & Cornwell, T. B. (2009). Measuring Unethical Consumer Behavior Across Four Countries. Journal of Business Ethics, 88(2), pp. 395-412. doi: 10.1007/s10551-008-9971-1
Walsh, G., Mitchell, V-W., Jackson, P. R. & Beatty, S. E. (2009). Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective. British Journal of Management, 20(2), pp. 187-203. doi: 10.1111/j.1467-8551.2007.00557.x