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Oderanti, F. O., Li, F. 
ORCID: 0000-0002-6589-6392, Cubric, M. & Shi, X. (2021).
Business Models for Sustainable Commercialisation of Digital Healthcare (eHealth) Innovations for an Increasingly Aging Population.
Technological Forecasting and Social Change, 171,
120969.
doi: 10.1016/j.techfore.2021.120969
Oderanti, F. O. & Li, F. (2018). Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model. Psychology & Marketing, 35(2), pp. 120-137. doi: 10.1002/mar.21074
Oderanti, F. O. & Li, F. (2016). A holistic review and framework for sustainable business models for assisted living technologies and services. International Journal of Healthcare Technology and Management, 15(4), pp. 273-307. doi: 10.1504/IJHTM.2016.084128
Oderanti, F. O., Li, F. & De Wilde, P. (2012). Application of strategic fuzzy games to wage increase negotiation and decision problems. Expert Systems with Applications, 39(12), pp. 11103-11114. doi: 10.1016/j.eswa.2012.03.060