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Li, F. ORCID: 0000-0002-6589-6392 (2020). Leading Digital Transformation: Three Emerging Approaches for Managing the Transition. International Journal of Operations and Production Management, doi: 10.1108/IJOPM-04-2020-0202

Li, F. (2020). The digital transformation of business models in the creative industries: A holistic framework and emerging trends. Technovation, 2020(92-93), p. 102012. doi: 10.1016/j.technovation.2017.12.004

Shi, X., Li, F. ORCID: 0000-0002-6589-6392 and Chumnumpan, P. (2020). The Use of Product Scarcity in Marketing. European Journal of Marketing, 54(2), pp. 380-418. doi: 10.1108/EJM-04-2018-0285

Li, F. ORCID: 0000-0002-6589-6392 (2018). Why Western Digital Firms Have Failed in China. Harvard Business Review,

Li, F. ORCID: 0000-0002-6589-6392 (2018). Why have all western internet firms (WIFS) failed in china? A phenomenon-based research. Academy of Management Discoveries, doi: 10.5465/amd.2017.0102

Hodge, V. J., Sephton, N., Devlin, S., Cowling, P., Goumagias, N. D., Shao, J., Purvis, K., Cabras, I., Fernandes, K. and Li, F. (2018). How the Business Model of Customisable Card Games Influences Player Engagement. IEEE Transactions on Computational Intelligence and AI in Games, PP(99), doi: 10.1109/TG.2018.2803843

Oderanti, F. O. and Li, F. (2018). Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model. Psychology & Marketing, 35(2), pp. 120-137. doi: 10.1002/mar.21074

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Iskoujina, Z., Ciesielska, M., Roberts, J. and Li, F. (2017). Grasping the business value of online communities. Journal of Organizational Change Management, 30(3), doi: 10.1108/JOCM-02-2016-0023

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Cabras, I., Goumagias, N. D., Fernandes, K., Cowling, P., Li, F., Kudenko, D., Devlin, S. and Nucciarelli, A. (2016). Exploring survival rates of companies in the UK video-games industry: An empirical study. Technological Forecasting and Social Change, doi: 10.1016/j.techfore.2016.10.073

Shi, X., Bigdeli, A. Z. and Li, F. (2016). An examination of NPD models in the context of business models. Journal of Business Research, 69(7), pp. 2541-2550. doi: 10.1016/j.jbusres.2015.10.087

Ziaee Bigdeli, A., Li, F. and Shi, X. (2016). Sustainability and scalability of university spinouts: A business model perspective. R&D Management, 46(3), pp. 504-518. doi: 10.1111/radm.12167

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Oderanti, F. O. and Li, F. (2016). A holistic review and framework for sustainable business models for assisted living technologies and services. International Journal of Healthcare Technology and Management, 15(4), pp. 273-307. doi: 10.1504/IJHTM.2016.084128

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Report

Li, F. ORCID: 0000-0002-6589-6392 (2020). Team to Market (T2M): Creating High Performance Teams in the Digital Age. Slack Technologies.

Li, F. ORCID: 0000-0002-6589-6392 (2018). INNOVATING IN THE EXPONENTIAL ECONOMY: Digital Disruption and Bridging the New Innovation-Execution Gap. London: VMWare.

Li, F. (2016). The Future of Video. Cambridge, UK: Imagen Ltd.