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Team to market : an emerging approach for creating dream teams for the post-pandemic world

Li, F. ORCID: 0000-0002-6589-6392 and Avery, C. (2021). Team to market : an emerging approach for creating dream teams for the post-pandemic world. Journal of Financial Transformation, 52(1), pp. 56-67.


Teams are the fundamental building blocks of modern organizations, but despite over 50 years of research and practice most organizations are still notoriously inconsistent in creating high performance teams. Traditional checklist approaches have not worked, because successful teams often display contrasting features in member composition, power structures, decision making processes, and resource levels. Teams with identical characteristics frequently deliver vastly different results. Based on recent empirical evidence from 25 leading organizations across seven countries, this paper advances the notion of “team to market” (T2M), an emerging approach that can significantly increase the chances of organizations creating “dream teams” through an outcome-driven culture, an experimental approach, and a greater level of diversity.

Publication Type: Article
Additional Information: © 2021 The Capital Markets Company (UK) Limited. All rights reserved.
Subjects: H Social Sciences
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Bayes Business School > Management
Date available in CRO: 27 May 2021 09:50
Date deposited: 27 May 2021
Date of acceptance: 8 August 2020
Date of first online publication: 6 January 2021
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