City Research Online

Items where Author is "Patrick, V. M."

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Wang, T., Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Patrick, V. M. (2017). Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior. Journal of Public Policy & Marketing, 36(2), pp. 269-283. doi: 10.1509/jppm.16.089

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