City Research Online

Article

Cheng, Y. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 (2024). An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare. Journal of Consumer Research, 51(4), pp. 679-697. doi: 10.1093/jcr/ucae033

Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Oh, G-E. (2024). Dynamics of Self-Control During Choice and Post-Choice Consumption Quantity. Frontiers in Psychology, 15, article number 1238780. doi: 10.3389/fpsyg.2024.1238780

Briers, B., Huh, Y. E., Chan, E. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383view all authors (2023). Intergenerational Effects of Lay Beliefs: How Parents’ Unhealthy = Tasty Intuition Influences Their Children’s Food Consumption and Body Mass Index. Journal of Consumer Research, 50(6), pp. 1074-1096. doi: 10.1093/jcr/ucad048

Oh, G-E., Huh, Y. E. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 (2023). Inducing consumers to use calorie information: a multinational investigation. Psychology & Health, 38(4), pp. 459-477. doi: 10.1080/08870446.2021.1972111

Liu, J. J. ORCID: 0000-0002-6224-0216, Dalton, A. N. & Mukhopadhyay, A. (2023). Favorite Possessions Protect Subjective Wellbeing under Income Inequality. Journal of Marketing Research, 61(4), pp. 700-717. doi: 10.1177/00222437221141053

Liu, J. J. ORCID: 0000-0002-6224-0216, Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Yeung, C. W-M. (2022). Psychological and behavioral responses to the declaration of COVID-19 as a pandemic: A comparative study of Hong Kong, Singapore, and the U.S.. PLoS One, 17(10), article number e0275854. doi: 10.1371/journal.pone.0275854

Oh, G-E, van der Lans, R. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 (2022). Choice Architecture Effects on Indulgent Consumption: Evidence from Combinations of Nudges at an Ice-Cream Store. Journal of the Association for Consumer Research, 7(4), pp. 450-460. doi: 10.1086/720454

Oh, Ga-Eun, Huh, Y. E. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 (2021). Informed indulgence: the effects of nutrition information provision and dietary restraint on consecutive food consumption decisions. Psychology & Health, 36(11), pp. 1314-1335. doi: 10.1080/08870446.2020.1841764

Hamilton, R., Ferraro, R., Haws, K. L. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383view all authors (2021). Traveling with Companions: The Social Customer Journey. Journal of Marketing, 85(1), pp. 68-92. doi: 10.1177/0022242920908227

Mukhopadhyay, A. ORCID: 0000-0002-8737-0383, Raghubir, P. & Wheeler, S. C. (2020). An Appreciation of Journal Service. Journal of Consumer Psychology, 30(4), pp. 575-578. doi: 10.1002/jcpy.1185

Briers, B., Huh, Y. E., Chan, E. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383view all authors (2020). The unhealthy = tasty belief is associated with BMI through reduced consumption of vegetables: A cross-national and mediational analysis. Appetite, 150, article number 104639. doi: 10.1016/j.appet.2020.104639

Wang, T., Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Patrick, V. M. (2017). Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior. Journal of Public Policy & Marketing, 36(2), pp. 269-283. doi: 10.1509/jppm.16.089

Cheng, Y., Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Schrift, R. Y. (2017). Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit. Journal of Marketing Research, 54(4), pp. 636-649. doi: 10.1509/jmr.15.0105

Visaria, S. ORCID: 0000-0001-7406-4929, Dehejia, R., Chao, M. M. & Mukhopadhyay, A. ORCID: 0000-0002-8737-0383view all authors (2016). Unintended consequences of rewards for student attendance: Results from a field experiment in Indian classrooms. Economics of Education Review, 54, pp. 173-184. doi: 10.1016/j.econedurev.2016.08.001