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    Items where Author is "Schreier, M."

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    Acar, O. A. ORCID: 0000-0003-1993-0921, Dahl, D. W., Fuchs, C. & Schreier, M. (2021). The Signal Value of Crowdfunded Products. Journal of Marketing Research, 58(4), pp. 644-661. doi: 10.1177/00222437211012451

    Acar, O. A. ORCID: 0000-0003-1993-0921, Dahl, D. W., Fuchs, C. & Schreier, M. (2021). When Do Consumers Prefer Crowdfunded Products?. Harvard Business Review,

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