Items where Author is "Schreier, M."
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Article
Acar, O. A. 
ORCID: 0000-0003-1993-0921, Dahl, D. W., Fuchs, C. & Schreier, M. (2021).
The Signal Value of Crowdfunded Products.
Journal of Marketing Research, 58(4),
pp. 644-661.
doi: 10.1177/00222437211012451
Acar, O. A. ORCID: 0000-0003-1993-0921, Dahl, D. W., Fuchs, C. & Schreier, M. (2021).
When Do Consumers Prefer Crowdfunded Products?.
Harvard Business Review,