Items where Author is "Schrift, R. Y."
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Cheng, Y., Mukhopadhyay, A. 
ORCID: 0000-0002-8737-0383 & Schrift, R. Y. (2017).
Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit.
Journal of Marketing Research, 54(4),
pp. 636-649.
doi: 10.1509/jmr.15.0105