City, University of London Library

    City Research Online

    Items where Author is "Schrift, R. Y."

    [up] Up a level
    Group by: Type | No Grouping
    Number of items: 1.

    Cheng, Y., Mukhopadhyay, A. ORCID: 0000-0002-8737-0383 & Schrift, R. Y. (2017). Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit. Journal of Marketing Research, 54(4), pp. 636-649. doi: 10.1509/jmr.15.0105

    This list was generated on Mon Nov 3 17:51:29 2025 UTC.