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Sobande, F., Mimoun, L ORCID: 0000-0002-5173-312X and Trujillo Torres, L. (2019).
Soldiers and Superheroes Needed! Masculine Archetypes and Constrained Commodification in the Sperm Donation Market.
Marketing Theory,
doi: 10.1177/1470593119847250
Mimoun, L ORCID: 0000-0002-5173-312X, Torres, L. T. and Sobande, F. (2017).
When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market.
ACR North American Advances, 45,
pp. 773-774.