Article

Sibai, O., Mimoun, L. ORCID: 0000-0002-5173-312X & Boukis, A. (2021). Authenticating brand activism: Negotiating the boundaries of free speech to make a change. Psychology and Marketing, 38(10), pp. 1651-1669. doi: 10.1002/mar.21477

Mimoun, L. ORCID: 0000-0002-5173-312X, Trujillo-Torres, L. & Sobande, F. (2021). Social Emotions and the Legitimation of the Fertility Technology Market. Journal of Consumer Research, doi: 10.1093/jcr/ucab043

Mimoun, L. ORCID: 0000-0002-5173-312X & Gruen, A. (2021). Customer Work Practices and the Productive Third Place. Journal of Service Research, doi: 10.1177/10946705211014278

Sobande, F., Mimoun, L ORCID: 0000-0002-5173-312X & Trujillo Torres, L. (2020). Soldiers and Superheroes Needed! Masculine Archetypes and Constrained Commodification in the Sperm Donation Market. Marketing Theory, 20(1), pp. 65-84. doi: 10.1177/1470593119847250

Mimoun, L ORCID: 0000-0002-5173-312X & Bardhi, F. (2017). Liminality in Consumer Research. ACR North American Advances, 45, p. 1049.

Mimoun, L ORCID: 0000-0002-5173-312X, Torres, L. T. & Sobande, F. (2017). When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market. ACR North American Advances, 45, pp. 773-774.